Funko, famous for its collectible figures, is venturing into the high-end collectibles market with its new release, Project Fred 01. This new series honors Funko’s early days and showcases how the company has grown in the collectibles industry. It specifically celebrates Funko’s first product, the Wacky Wobbler.
The collectible we’re talking about is an 11-inch vinyl figure of Bob’s Big Boy, a well-known character in American pop culture. This special item costs $295, which is a significant change from Funko’s usually more affordable products. The higher price shows that this collectible is special, made with great care and top-notch materials.
The event where the figure was launched was quite a sight. It took place at Bob’s Big Boy Restaurant in Burbank, California. The special event showed how passionate and dedicated Funko’s fans are.
Many people waited overnight. Some individuals who said they were Funko fanatics said they had been in the queue since 11 a.m. the morning before for 24 hours. The long lines of people eager to buy the figure portrayed how strong the Funko community is.
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Funko’s approach of combining nostalgia with top-notch quality is evident in Project Fred 01. But what is the connection between Funko and Bob’s Big Boy?
Amid people chatting during meals, the sound of orders being called, and the rustling of to-go bags being handed over, the cheerful face of Bob’s Big Boy greets visitors with a smile. This familiar face has been a fixture at Burbank’s Bob’s Big Boy restaurant since 1937.
The place holds a special place for Mike Becker, the founder of Funko. In 1998, Mike Becker, a toy collector who makes nostalgic toys, made his first bobblehead, which became the restaurant’s mascot. During the event in Burbank, California, Becker gave a speech about how the restaurant inspired him.
“26 years ago on this very spot, I came to this Burbank location with my mom,” Becker said. “I told her about my idea of making a big boy wacky wobbler.” He explained that he didn’t know his idea would come this far. He didn’t think people would eventually enjoy his wacky wobblers.
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Bob’s Big Boy was the first character to be turned into a Funko collectible, paving the way for many more characters to join the Funko family. This special Bob’s Big Boy figure is exclusive, with only 750 units produced. Out of these, 75 will have a unique outfit, making them even more special for collectors. This unique version adds extra excitement, appealing to those who love rare and distinctive collectible figures.
Project Fred 01, also known as Freddy Funko, is Funko’s new strategy to focus on the high-end part of the collectibles market. This means they are targeting serious collectors ready to spend more money on top-quality, limited-edition items. By doing this, Funko is not only adding more variety to its products. It also shows that it can come up with new ideas and connect with its fans excitingly.
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