A good and strong marketing plan can help a business gravitate faster toward success. However, the process is not easy. Creating one campaign can be challenging for a small business, startup, or solo entrepreneur.
Balancing the need to promote with limited time and resources can be challenging; however, it is possible. With the right marketing app, a business can lead in the local market without a huge budget.
Marketing apps for businesses can keep a brand competitive, even if only one person is running it. The interesting part is that many of these tools are available for free. This article will discuss the five best marketing apps for small businesses.
What Are Marketing Apps?
Marketing apps are digital tools that businesses use to promote their brand, products, or services. They help businesses connect with their target audiences through platforms like social media and messaging apps. Marketing apps also include tools that make marketing activities easier, such as apps for editing photos and managing projects.
These apps allow businesses to plan, run, and improve their marketing campaigns more efficiently. Users can even use the apps directly from their mobile devices, wherever they are.
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Why Use an App to Market Your Business?
Marketing apps are designed to help businesses save time and resources and provide the skills that business owners need to promote their brands. Some apps can handle complete marketing tasks, allowing a business to focus on other important areas. They also enable a company to reach more people through different marketing channels and stay competitive without hiring a big marketing team.
The best marketing apps also make it easy to work from anywhere. With these apps, businesses can stay connected with current and potential customers. It also helps business owners manage how people see their brand and work towards their sales and marketing goals regardless of location.
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5 Best Marketing Apps for Small Business
A business can be promoted using many different apps. However, choosing the right ones is essential for working effectively and saving device space.
The following are five of the best apps for making marketing easier. They are all available as mobile apps on Android and iOS.
1. Canva
Canva is a free, easy-to-use app that helps business owners create marketing content quickly. With its drag-and-drop templates, users can make posts that look very professional. The app can also help create flyers, business cards, and more in just a few minutes. The app does not need Photoshop skills; anyone can easily customize their desired designs.
Canva has many photos, icons, fonts, and other designs. These tools help make the content look more attractive. If users cannot find exactly what they need, Canva offers a free AI tool.
This AI tool can create images based on text descriptions. For instance, typing “baker handing baked goods to a customer” will generate a matching photo or graphic. Canva is even testing a feature that can turn text into video, making it a great choice for marketing.
Canva is free. However, the paid version unlocks extra tools to create high-quality designs more efficiently.
2. Photoshop Express
Using original photos can help a business stand out and attract customers. But for photos to look even better, they need some editing. Editing features like brightening, cropping, or removing minor flaws can help.
Photoshop Express allows quick photo edits on mobile devices. It even offers advanced fixes, such as reducing haze or removing objects from the background. Despite its name, Photoshop Express does not require any Photoshop experience.
It is simple to use, and it has filters and easy tools that make photo editing fast and effective. It recently added advanced AI features from the full Photoshop software, like “generative fill.” This feature allows users to add or change things in a photo by typing a prompt.
The premium version offers even more advanced tools and is compatible with complete Photoshop files. This allows users to make quick adjustments to high-quality designs if needed.
3. InShot
InShot is a helpful app for small businesses that want to improve their marketing with videos. Video content is powerful because it makes up a large part of internet traffic on mobile phones. InShot makes editing videos on Apple, Android, or Huawei devices easy. With this app, it is simple to cut, combine, and change the speed of video clips.
Users can also add background music, voice recordings, and sound effects. InShot also allows users to add filters, stickers, and text. All of these make videos more engaging and professional.
Since video apps like YouTube and TikTok are popular, and social media sites like Facebook and Instagram focus more on video content, Inshot is useful. A tool like InShot can help keep a business’s marketing fresh and current. The app is one of the best digital marketing apps for small businesses.
4. Shopify
Shopify is a well-known option for creating an online store. It is not just for experts. It is an excellent app for those without design or coding experience.
Shopify is a popular choice for promoting businesses in e-commerce because it provides ready-made website themes focused on showcasing products. Shopify also allows easy tracking of website data. It includes a mobile app to help businesses manage essential things, like orders, shipping, payments, and other business operations.
Shopify has many tools for marketing. It includes built-in SEO tools. These tools help website and product pages appear higher in search engine results. This can help more people find the store.
With Shopify, email marketing campaigns can be created directly within the platform. It also has social media tools that make it easy to share products on social platforms without using separate apps.
5. Hootsuite
Hootsuite is another helpful tool. It is one of the best apps for advertising on social media. It can manage multiple social media accounts, such as LinkedIn, YouTube, TikTok, and Facebook. Although keeping up with each of these can feel overwhelming, Hootsuite lets users schedule posts, check real-time data, and see notifications for customer messages in one place.
These features make it easier to stay on top of all social media activities without switching between apps. With more advanced subscriptions, Hootsuite can also be used as a tool for running ads on platforms like LinkedIn, Instagram, Twitter, and Facebook.
These apps will help you improve your marketing and take you closer to achieving your business goals.