Hanneke Faber recently became the CEO of Logitech, and like other Tech CEOs, she is looking for ways to take her organization to the next epoch of productivity.
She recently unveiled a new idea of a Logitech mouse that would not need a replacement. However, customers may just be required to part with a recurrent subscription token to help the computer hardware company make some profit.
What Is the Main Product of Logitech?
Logitech specializes in control and input devices. Its products are particularly popular in gaming circles. So, Logitech curates cutting-edge, ergonomic gamepads, joysticks, driving wheels, mice, and keyboards.
Since its inception in 1981, several Logitech CEOs have led the company’s affairs. However, Hanneke Faber is the current prime mover.
Logitech Considers a Forever Mouse
Faber made the revelation of the new Logitech mouse while speaking on the Decoder podcast, by Verge. Of course, she admitted that the product is still in the ideation phase, and that it will materialize in the near future.
The Logitech CEO also compared the proposed forever mouse to a good watch. She said, “I’m not planning to throw that watch away ever, so why would I be throwing my mouse or keyboard away if it’s a fantastic quality, well designed, software enabled mouse.”
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The Forever Mouse is Still in the Pipeline
About how soon the unveiling of the forever mouse would be, Faber said the bottleneck is not a question of production, but that of pricing. She then proceeded to explain that the extreme durability of the product would make the price unaffordable if charged on a one-off purchase.
So, the new Logitech mouse will be a subscription-type product, which would make it affordable for customers and profitable for the company itself.
Logitech CEO Wants People to Subscribe for Mouse Usage
Of course, the concept of a subscription mouse may be strange to potential buyers of the new Logitech mouse, but Faber said the quality is worth it.
In a brief breakdown, the Logitech CEO pegged the price of the average mouse or keyboard on the market at $26. However, the premium quality afforded by the new Logitech mouse may justify paying for perpetual software upgrades that improve the device’s functionality.
Logitech Joining the Ebb of Transition to Subscription-Based Business
To further drive home her point and sell the forever mouse idea, Faber suggested comparing the device to a mechanical Rolex watch. She said on the Decoder podcast, “Imagine it’s like your Rolex. You’re going to really love that.”
Tech analysts are not surprised that Logitech has come up with an unconventional idea since the company’s product designs are equally futuristic.
Logitech Mouse is Just One of the Company’s Futuristic Ideas
Fortune tried reaching out to Logitech, to officially substantiate the comments made by Hanneke Faber on the Decoder podcast, but they did not get an immediate response.
In April, Logitech hopped on the wave of artificial intelligence, as the company announced the development of a mouse with an AI button. The dedicated button is designed to automatically launch a prompt builder for tasks like text summarization and email writing.
What are Your Thoughts On Paying Monthly Fees for Using a Mouse?
Despite the discussions that Logitech’s Forever Mouse has sparked among their users and tech analysts, the company will not be the first to adopt a subscription-based business model for conventional products.
Yes, subscriptions may be commonplace for music or movies, but hardware companies have also started embracing the trend. A very good example is Tesla car software upgrades.
Tech CEOs Come Under Fire for Adopting the Subscription Model
Before now, everyone was familiar with fueling their cars, turning the ignition and hitting the tarmac. However, since Tesla introduced the self-driving feature into their electric cars, they may be adopting the subscription business model on software updates.
Like the Logitech CEO, other Tech CEOs, like Elon Musk, have received knocks for considering implementing a subscription model for everyday products. In Musk’s case, Tesla’s self-driving cars.
Monthly Fees on Everyday Hardware?
Another example of a hardware company that has adopted the subscription model for one of their conventional products is Hewlett Packard. Apparently, HP wants users to pay monthly fees to use their newly released printer models.
Here’s how it works: HP allows users to print 20 pages, including ink costs, for $6.99 per month.
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Is a Forever Mouse Really Novel?
Likewise, Ring and Google have stepped up the subscription charges on their smart doorbell and thermostat. Some Logitech customers have expressed apprehension about the proposal of monthly fees on a conventional product.
An X user pointed out that while most mouse brands are hardy enough, they are not items users buy every day. Indeed, some geeks still use hand-me-down mice that they dug up from their parents’ garage or bought at a yard sale.
Tech CEOs and Their Subscription Products Become Butt of Jokes
Some Reddit users on the r/hardware forum went comical by suggesting that the Logitech Forever mouse may go down the same path as HP’s subscription printers.
One of the Reddit users on the forum wrote, “[N]umber of mouse movement[s] exceeded. [P]lease upgrade to pro account so you can further move your mouse.” Isn’t that hilarious?!
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